What is the Ford Maverick?
Jul 09, 2021 - 3 minute read
Ford is delivering a new kind of pickup – compact but mighty, built for makers and doers, stunningly fuel-efficient*, and packed with clever technology and features. The all-new 2022 Ford Maverick is the truck for people who never knew they wanted a truck. Maverick comes as a standard five-passenger, four-door pickup, with a full-hybrid powertrain and a projected EPA-estimated rating of 40 mpg city fuel economy* and 500 miles** of range on a single tank of gas. Tested and tortured to meet Built Ford Tough standards, Maverick offers ingenious design and storage solutions while enabling customization inside and out. It all comes with a starting MSRP of $19,995.
“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic***, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $20,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”
All-new Ford Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city*; while its compact size makes it easy to maneuver and park, there’s room for five adults and plenty of storage spaceMaverick offers lots of smart technology, including a standard 8-inch touch screen with Apple CarPlay® and Android Auto® compatibility, standard FordPass™
Connect with embedded modem and Ford Co-Pilot360™ technologies like Automatic Emergency Braking and Automatic High Beam Headlamps – all for a starting MSRP of $19,995The Maverick FLEXBED™ system provides organization and cargo solutions to fit owners’ lifestyles, with a multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate partyBuilt Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing to haul personal watercraft to the lake, while the optional 2.0-liter EcoBoost® gas engine can tow up to 4,000 pounds, enough to bring a typical 23-foot camper on a weekend getaway.
What’s it look like?It has a look all its own, but Maverick sports iconic Ford pickup truck style with a door design that pays homage to the company’s signature drop-down side windows and a front end that stretches edge to edge, connecting the standard LED headlamps and grille for a more prominent, planted appearance.Form follows function here, too. Maverick is upright and squared off for space efficiency, but it looks youthful and athletic – clean, not overdesigned. There’s no gap between cab and tailgate, and the bed rail caps extend from the bed and go vertical, ending at the top of the back window. It’s designed this way to offer greater dent and ding protection, knowing people will load and unload the bed from the sides more frequently.
Maverick is offered at three trim levels – XL, XLT and Lariat. An FX4 package available for all-wheel-drive XLT and Lariat trucks adds more off-road capability with rugged all-terrain tires and suspension tuning, additional underbody protection, and off-road-focused drive modes like Mud/Rut and Sand, as well as the addition of Hill Descent Control™.Available for the first model year only is the Maverick First Edition package. It is built off the Lariat trim level and includes unique graphics on the hood and lower doors, a high-gloss black-painted roof, soft tonneau cover, body-color door handles, high-gloss black skull caps, and gloss black-painted and machined 18-inch wheels for hybrid or unique 17-inch aluminum wheels for the gas model. It comes in Carbonized Gray, Area 51 and Rapid Red, unique to First Edition.The 2022 Ford Maverick goes on sale this fall. The build and price website is live at Ford.com and reservations or orders can be placed today.
Contact J.C. Lewis Ford to learn more about the Ford Maverick, 912.210.5676 or www.jclewisford.com.